InkSoles

Deliverables: Packaging, Authentication Card, Story Card, Website, Business Package, Logo Process, Brand Standards Deck, and Sock Label Packaging

The goal was to develop a cohesive brand identity for a monthly sneaker subscription that positions footwear as collectible, artist-driven “wearable art” while maintaining consistency across packaging and promotional materials. An expressive color palette was used and a custom pattern that integrates sneaker forms with art-making tools, symbolizing the diverse creative voices behind each drop. The result is a visually memorable brand experience where each monthly release, such as the arcade carpet inspired shoebox, feels unique yet connected, strengthening collectability, brand recognition, and audience engagement.